Tips & tricks

Choose a communication agency with a sustainable approach to B2B communication.

Analyse your real needs and opt for the most sustainable communication campaign:

• Digital communication tools or print?
• Tailor-made tool development or adaptation of existing tools?
• Simple or rich communication process? (Invitation, registration reminder, registration, event reminder, last minute reminder, information share point, thank-you mail, survey)

Digital campaign:

• Reduces negative impact especially on environment
• Increases sustainable benefits of the campaign
  • Allows sharing of invitation with a large audience (also students, trainees…)
  • Simplifies registration process
  • Allows link to corporate website for more corporate information
  • Allows link to event website for specific event information: agenda, venue access plan, event carpooling forum to reduce transport CO2 emissions, access to presentation files, post-event survey
  • Allows instant reminder messages (SMS)

Print campaign:

• Allows sharing of invitation with a large audience without access to ICT
• Can be optimised to reduce negative impact on environment:
  • Calculate the appropriate quantities
  • Use recycled paper
  • Use vegetal ink
  • Adapt format to standard print formats
  • Avoid plastic-coating

Signs & visitor badges

• Opt for reusable material
• Consider recycling after use

Gifts and merchandising
Consider eco-friendly and reusable items (see specific page on this site)

Consider promoting your sustainable choices and the sustainable aspect of your programme in communications to participants. It will educate and motivate your team and suppliers and increase the positive image of your event to your target group.