Choose a communication agency with a sustainable approach to B2B communication.

Analyse your real needs and opt for the most sustainable communication campaign:

• Digital communication tools or print?
• Tailor-made tool development or adaptation of existing tools?
• Simple or rich communication process? (Invitation, registration reminder, registration, event reminder, last minute reminder, information share point, thank-you mail, survey)

Digital campaign:

• Reduces negative impact especially on environment
• Increases sustainable benefits of the campaign
  • Allows sharing of invitation with a large audience (also students, trainees…)
  • Simplifies registration process
  • Allows link to corporate website for more corporate information
  • Allows link to event website for specific event information: agenda, venue access plan, event carpooling forum to reduce transport CO2 emissions, access to presentation files, post-event survey
  • Allows instant reminder messages (SMS)

Print campaign:

• Allows sharing of invitation with a large audience without access to ICT
• Can be optimised to reduce negative impact on environment:
  • Calculate the appropriate quantities
  • Use recycled paper
  • Use vegetal ink
  • Adapt format to standard print formats
  • Avoid plastic-coating

Signs & visitor badges

• Opt for reusable material
• Consider recycling after use

Gifts and merchandising
Consider eco-friendly and reusable items (see specific page on this site)

Consider promoting your sustainable choices and the sustainable aspect of your programme in communications to participants. It will educate and motivate your team and suppliers and increase the positive image of your event to your target group.

Analyse your real needs and opt for the best solution:

• Tailor-made digital communication tools
• Adaptations of existing online tools
• Additional event pages on existing corporate website

Use e-communication tools to invite your target group(s).

• Invitation e-mail linking to your event website for more info, registration, etc.
• Reminder e-mail
• Thanks for having attended e-mail

Use online tools for your whole event communication campaign.

• Event programme and agenda
• Event registration
• Access plan to event venue
• Carpooling forum to help attendees to reach event venue while reducing CO2 emissions
• Event reminder
• Thanks for having attended message
• Access to presentation files

Communicate with SMS tools.

• Event reminder + address reminder to avoid printed e-mails
• Thank for having attended message

Post your event presentation files online to allow sharing and to avoid printing or the need for extra USB keys.

Consider e-learning solutions in place of external training events.

Choose a supplier with a sustainable approach to business gifts and an eco-logical production and transport supply chain (e.g. gift4ecology).

Analyse your real needs in terms of quantity, items.

Consider optimising your budget calculation:
move from large numbers of lower quality products to smaller numbers of higher quality products.

Opt for useful, quality and reusable gifts that do not require batteries.

Opt for eco-friendly and sustainable material, such as:

• local
• recycled
• biodegradable
• organic
• fair trade

Opt for items produced ethically with non-polluting technology.

Promote the sustainable aspect of your gift in your communication to your target group.