1. On the way to sustainability

As the Audi A1 will not be available at the dealer’s showrooms until September, d-side designed the A1 Lounge in Knokke. Together with its partners, Design 4 Rent and Kitsch Club, d-side fully built the A1 Lounge classified as the exclusive hot spot for discovering the long anticipated next big Audi. Apart from the splendidly displayed next big Audi, the A1 Lounge will offer a wide range of drinks and cocktails and an exquisite selection of tapas.

In short, the A1 Lounge will radiate the cosmopolitan allure of the next big Audi and be ‘the place to be’ this summer. A free entrance meeting point featuring Balearic disco dj sets on Thursday, Fridays and Saturdays. Indoor and outdoor seating, friendly and welcoming staff, and free Wi-Fi connection should help turning an A1 Lounge ‘pit’stop into an extremely rewarding experience.

Discover the next big Audi this summer at Knokke and enjoy yourself in the A1 Lounge. The A1 team is looking forward to warmly accommodate you.

For these who will not be able to reach Knokke, d-side will organize an extraordinary and exclusive A1 party at “Les Jeux d’Hiver” in Brussels on July, 20th.

Complete A1 summer program available on www.audia1.be.

A1 Lounge. Van Bunnenplein – Zeedijk. July and August. Daily from 11 am until 1 am.


For ten years CBA has struggled to build the first adapted centre for autistic adults in Brussels. Currently, due to a lack of a specialized location for this type of disability, autistic adults are excluded from existing structures or must put up with temporary shelter that may be poorly adapted to their disability.

This project is partially funded by Cocof, but unfortunately the subsidies (49%) do not cover the costs. Together we can help CBA balance the budget. The construction of the day centre and the night shelter will start in late 2010 in order to welcome the first residents in early 2012. To learn more, visit the CBA website.

Furthermore, both buildings of this new centre will be “passive” and “low energy”. The project was selected by IBGE as “best building” because of its high energy efficiency and eco-construction.

To build this facility 30,516 bricks are needed. Knowing that about €150,000 is still needed to complete the building, we invite you to “buy” one or more bricks at €5 each.

The King Baudouin Foundation is also collaborating in this project. Donations on King Baudouin Foundation bank account qualify for a tax certificate from €30 (art. 104. CIR). King Baudouin Foundation bank account number: 000-0000004-04. Reference: L 82256 – 006 – ABC Blocks

In the last issue of Experience Magazine, d-side shared its tips and tricks for more sustainable catering solutions in event sector. We highlighted there the eco-responsible efforts of Green Attitude, Savory, Guillaume Van Eeckhout and Biorganic Factory. Discover this article.

Keep posted…. In June 2010, next edition of Experience Magazine will focus on sustainable event locations.

d-side keeps communicating on sustainable solutions in event sector. Throughout this year we will be involved in the writing of articles focusing on the integration of sustainable development in events.

Discover the first article on that topic in Experience Magazine of January 2010 (French version or Dutch version). It gives you an overview of our previous d-side Experience Day and announces the coming topics of our page in the coming editions.

Keep posted…. In March 2010, next edition of Experience Magazine will focus on sustainable catering solutions.

We are looking for Virtools programmers.

Mission : Development of online en offline games and applications with virtools
Required skills : Virtools ( VSL, Shaders ..). Knowledge of 3DS Max, Photoshop and languages as C++, C# is an added value

Experience : min 1 year of experience within a company or as freelance

Language : knowledge of French and English

Location of the job : Brussels

Salary : depends on the skills and the experience

Contract : non fixed term

Interested : please contact lydie deneef : l.deneef@d-sidegroup.com

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This year, d-side wishes to share* with you respect, love, green, lol, inspiration, creation , ideas in or out of the box & extraordinary experiences

* Do you believe sharing is crucial ? We do. As a leading agency in Event-, Interactive- and Brand experience, d-side is committing to more corporate social responsibility and to contribute to a more sustainable world by:

** Do you believe sharing is crucial to sustainable development? We do. For this reason, d-side is supporting One Laptop per Child Europe Foundation with an equivalent funding amount as the budget usually spent for printing and sending our traditional greeting cards.

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One Laptop per Child is creating educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create and collaborate. They become connected to each other, to the world and to a brighter future.

We believe also that setting one more step on the way to a more sustainable world each day of this Year 2010 is key. Therefore we are happy to share our knowledge with you by delivering on this blog tips and tricks to communicate and organize more eco-responsible events. Tips are ordered by category. There aren’t exhaustive and will be updated regularly. As knowledge is one of the few resources that is growing through sharing feel free to share this information or any comment or additional tip by sending a mail to info@d-sidegroup.com.

Discover below the specific wishes from all d-side team.

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d-side was entrusted by International Post Corporation to organise their Press Conference during the “Copenhagen conference” on climate change. For the first time, a service industry as a whole, commits – with all its members – to cut CO2 emissions by 20% in 2020. This includes major operators such as TNT, DHL, US Post, UK and French Posts… They deliver letters and parcels to more than 270 million households every year… That’s why they feel concerned by the necessity of the change.

For more information on this industry initiative, please read the article from Financial Tilme on www.ft.com

From expedition to zero emission exhibition

(Ant)ARCTIC matters (AAM) is a tantalizing global project, creating awareness for today’s ecological consequences of climate change. Project leader is Dixie Dansercoer, who has been monitoring our planet’s vital barometers all through his many polar expeditions. Physically, AAM is an art exhibition, travelling around the world in twelve containers. More info on  http://www.antarcticmatters.org/

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On the way to sustainability: FAQ

Please find below answers to questions you may have about d-side’s first Experience day.

1.Why organise Experience Days?
d-side Experience Days are a commercial and educational initiative with the following aims:

  • Present the new positioning of d-side Event-Interactive-Brand experience.
  • Boost awareness of d-side with existing clients, reactivate non-active clients and recruit new ones.
  • Encourage clients, suppliers and colleagues to adopt a more eco-responsible behaviour and make sustainable choices.